Comments on: How Reader Demographics Affect Earnings with Adsense, Chitika, and Other Pay-Per-Click Programs http://www.writingforyourwealth.com/blogging-for-bucks/how-reader-demographics-affect-earnings-with-adsense-chitika-and-other-pay-per-click-programs/ Create financial independence and a lifestyle of freedom... with your words Thu, 17 Jun 2010 05:37:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Lindsay http://www.writingforyourwealth.com/blogging-for-bucks/how-reader-demographics-affect-earnings-with-adsense-chitika-and-other-pay-per-click-programs/comment-page-1/#comment-176 Lindsay Wed, 27 Aug 2008 04:00:48 +0000 http://www.writingforyourwealth.com/?p=106#comment-176 Tapan, the web and the ways ads are served will change immensely over the next twenty years, so it's hard to say what will work then and what won't. Technology is changing so quickly that there will probably always be a big knowledge (savviness) gap between those who are immersed in it and those who aren't. Sandy, it would be interesting to see a study comparing likelihood to click (links at all) amongst different age groups. From what I've seen of my parents and their peers (in their 60s), they don't seem to differentiate in-site menu links and Adsense ads that well and will click on whichever looks promising. I'll definitely concede that they're less likely to make purchases online, and if I were doing anything with affiliate programs, I'd probably stick to promoting Ebay and Amazon (where, if they shop online at all, they probably already have an account). And, by the by, you may want to experiment with moving the location of your Adsense/Amazon ads if you're looking to improve the click-through-rates. The tower on the right side isn't a big earner for any demographic--it's just not a spot people look. I'll do a post on placement strategies in the future, but in general CTRs are significantly higher when you wrap the text of the article right around one of the big rectangles. This can be done with a bit of CSS code. Good luck! Tapan, the web and the ways ads are served will change immensely over the next twenty years, so it’s hard to say what will work then and what won’t. Technology is changing so quickly that there will probably always be a big knowledge (savviness) gap between those who are immersed in it and those who aren’t.

Sandy, it would be interesting to see a study comparing likelihood to click (links at all) amongst different age groups. From what I’ve seen of my parents and their peers (in their 60s), they don’t seem to differentiate in-site menu links and Adsense ads that well and will click on whichever looks promising. I’ll definitely concede that they’re less likely to make purchases online, and if I were doing anything with affiliate programs, I’d probably stick to promoting Ebay and Amazon (where, if they shop online at all, they probably already have an account).

And, by the by, you may want to experiment with moving the location of your Adsense/Amazon ads if you’re looking to improve the click-through-rates. The tower on the right side isn’t a big earner for any demographic–it’s just not a spot people look. I’ll do a post on placement strategies in the future, but in general CTRs are significantly higher when you wrap the text of the article right around one of the big rectangles. This can be done with a bit of CSS code.

Good luck!

]]> By: Merrilee Faber http://www.writingforyourwealth.com/blogging-for-bucks/how-reader-demographics-affect-earnings-with-adsense-chitika-and-other-pay-per-click-programs/comment-page-1/#comment-175 Merrilee Faber Wed, 27 Aug 2008 01:32:13 +0000 http://www.writingforyourwealth.com/?p=106#comment-175 Wow. That was something I never knew. Always love to learn new things. Thanks for an informative and interesting article! Not that I think I'd be able to make money from blogging, but it's interesting to see how the process works. Wow. That was something I never knew. Always love to learn new things. Thanks for an informative and interesting article! Not that I think I’d be able to make money from blogging, but it’s interesting to see how the process works.

]]> By: Sandy Berger http://www.writingforyourwealth.com/blogging-for-bucks/how-reader-demographics-affect-earnings-with-adsense-chitika-and-other-pay-per-click-programs/comment-page-1/#comment-174 Sandy Berger Tue, 26 Aug 2008 20:04:55 +0000 http://www.writingforyourwealth.com/?p=106#comment-174 Just remember that although boomers and seniors may be less web-savvy, they are more conservative when clicking on links and/or purchasing items on the web. My Compu-KISS website (www.compukiss.com) is aimed at boomers and zoomers, so I have a lot of experience at marketing and targeting content to seniors. Just remember that although boomers and seniors may be less web-savvy, they are more conservative when clicking on links and/or purchasing items on the web. My Compu-KISS website (www.compukiss.com) is aimed at boomers and zoomers, so I have a lot of experience at marketing and targeting content to seniors.

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