The first dollar I ever made online came from Adsense (the first 93 cents came from Amazon, but that’s a different story), and Adsense continues to make up a large portion of my overall income, so this blog post is undoubtedly biased. You’ve been warned. Let’s get on with it!
Google Adsense can be a winner for anyone who wants to build wealth and enjoys writing.
You may eventually move on to other programs or sell ads directly to merchants (easier when your site grows big and gets a lot of natural traffic), but Adsense is a nice way to get started. In addition, it has a few other features that make it perfect for writers.
I will be the first to admit that it’s not going to be a cash cow for every site (but don’t believe people who tell you that you need millions of page views a month to get respectable payouts from Adsense), and the key to making it work well is to choose a consumer-oriented niche, even if that means starting a new site from scratch, rather than simply adding ad blocks to your existing blog. In addition, I recommend avoiding niches that attract the young and the tech/web savvy (folks who live and breathe the Internet and can find products they want to buy without being guided by your ads, thank you very much!).
But I’ll go more into choosing niches another time. Today I want to talk about some of the reasons I think Adsense is a fantastic way for writers, in particular, to get started building wealth-generating assets with their words.
Adsense works fantastically with content (text!) based sites
If you love taking pictures, drawing comics, or displaying artwork, you might have a challenge monetizing that sort of content with Adsense, but for those of us who enjoy writing, the program is tailor-made.
The more pages filled with words you have, the more opportunity you have to make money.
Of course, there’s more to it than that, but a love for creating content is a prerequisite for doing well with this program. And you don’t have to tell a writer that it’s quality content that ensures lasting success (both with Adsense and for a website in general). For us, doing research and creating valuable articles is a given.
Creating good, quality content (the kind that people what to create links to naturally) comes easily to writers. A lot of us have perfectionist tendencies, and the very idea of putting out junk is offensive. If you’re going to stick your name (or even pen name) on something, you want it to reflect well back on you, because writing is a part of who you are and how you identify yourself. It’s what you’re good at, and you know it (and you want others to know it too!).
This makes you the ideal candidate for creating the sort of website that does well with Adsense.
Writers enjoy researching, teaching, and sharing their opinions
For those who genuinely enjoy teaching and sharing new ideas, there will always be an opportunity to draw an audience on the web (and if you can draw an audience, you can make money with Adsense).
It’s amazing how many blogs don’t say anything new. They either rehash what’s already out there, or they just copy snippets of other people’s posts (sometimes they copy the whole thing). Sometimes their “blogs” are straight and simple spam.
Why on earth would anyone want to read a blog like that? Why on earth would anyone think a blog like that would do well in the long run? (Aside from the fact, that the owner probably read some ebook that promised them vast Adsense riches for following just such a strategy.)
Sure, due to the author’s intensive search engine optimization efforts, you might land on sites like that now and then, but you’re not likely to go back. I sure wouldn’t.
That’s because we want to learn from the thought leaders, not the me-too-ers.
Writers enjoy reading, researching, and forming their own opinions. It’s hard for writers not to be idea makers.
Why? Because we’re readers, first and foremost, and you can’t read a good book without getting a whole passle of ideas romping around in your brain. What you read, what you experience, and who you are go into the pot together, and out comes a stew a bit different from what any other chefs have created.
You don’t have to tell us to tackle a niche from a unique angle or to add our own story to what we’re writing about. It comes naturally.
By applying your need to teach and share new ideas to a website, you can create a site that will rise above the others. Sure, you’ll need to put some time into marketing it (with the zillions of sites online today even brilliance will go unnoticed without a little help), but once the ball gets rolling, you’ll get others talking about your site and sharing it with their friends.
This will create the stream of visitors you need to start making a significant income with Adsense, and, you’ll find that by building a site this way, you can monetize it lots of other ways as well. But I’m fond of Adsense for one more reason…
Adsense is perfect for introverts
Not all writers are introverts, but there sure are a lot of us. We’d rather read a book than go to a party, and we ignore the ringing phone, hoping someone else will answer it. Dealing with other people is taxing, and we need time alone to recover. We may function perfectly well in a social situation, but inside we’d rather be somewhere else, pursuing our dreams instead of babbling about the weather with people we probably won’t see again.
What does this have to do with Adsense?
It’s simple: Adsense lets you make money without dealing with customer service.
In fact, you’re not accountable to anyone–you don’t have to talk to anyone at all. Simply place the script on your websites, and collect your check (or direct deposit, as the case may be) at the end of the month.
Some of you will go on to sell ads directly to merchants (and cut out the Google middleman) or perhaps create a product of your own and have a fleet of affiliates working under you, but the point is… you don’t have to. Adsense gives you the freedom to write the content you want to write, on subjects that interest you, without selling anything and without dealing with anyone, if you so choose.
For the introvert, it’s the ultimate job freedom.
For writers who dream of getting out of the 9 to 5 or “firing” their clients, building up a site and monetizing it with Adsense can get you there.
And for those who say not to hitch your wagon to another company’s destiny, I’ll repeat what I noted above: if you use your words to build a quality site, Adsense will by no means be the only way to monetize it. If you prefer to, think of it as a stepping stone, rather than the end-all goal.